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AIR JORDAN TAKES FLIGHT
Make your own legend with Jordan 4 Retro. The Air Jordan 1 debuted in 1985, revolutionizing the basketball shoe game and served as the foundation of the Air Jordan 4 Retro. But things could so easily have gone a different way. Initially forbidden by the NBA for their “non-regulation” colors, Michael Jordan defied the ban and wore them anyway. This earned him a $5,000 fine per game, which Nike were happy to pay — they knew a great marketing opportunity when they saw it. And the seeds of the basketball shoe boom were sewn. The die has been cast for the Jordan 4 Retro from Nike.
AIR JORDAN 4 RETRO: ORIGINS OF A WINNER
Fast forward to 1989, and all eyes were on the fourth iteration of MJ’s signature shoe — the Air Jordan 4 — after the debut of the “Black Cement” in that year’s All-Star game, as well as the J4’s involvement in one of the most legendary moments in basketball history. Guess what Jordan had on his feet as he clinched the 88/89 series for the Chicago Bulls, narrowly beating the buzzer with just 6 seconds to spare? This hanging jump shot vs. the Cleveland Cavaliers was so iconic that it became known simply as “The Shot.” In that same year, the Jordan 4 also appeared in Spike Lee’s seminal film, “Do the Right Thing,” transcending the world of sport and stepping out into popular culture. Since then, the fourth Air Jordan model has remained one of the most popular, in part thanks to the Nike Air Jordan 4 Retro line, which launched 10 years after the original release, with updated versions of the OGs being produced from 1999 through to the present. These are next-gen men’s and women’s b-ball shoes inspired by their predecessors, featuring heritage Nike and Jumpman “Flight” branding. Foot Locker has a few of the best for you to check out.
BUY NIKE AIR JORDAN 4 RETROS AND TAKE HOME A PIECE OF HISTORY
If you’ve got a little b-ball aficionado in the family, they’ll be overjoyed with a pair inspired by the 1989 Black Cements for preschoolers. Other highlights of the collection of Nike Air Jordan 4 Retro at Foot Locker include tech-packed pairs with plush Zoom Air cushioning for more responsive bounce on the court and a whole range of striking colorways to choose from. Whether you’re after substance or style, this line has both in spades. Explore the collection today.